<< Companies cannot only look at the values expressed in the balance sheet, but they must distribute culture, wealth, future>>. In a society that evolves at frenetic rhythms in terms of innovation and social development, Companies cannot fail to focus their attention on the role of social responsibility that they are held, social responsibility intended not only in relations withstakeholders diretti (management, employees, suppliers, clients, ecc.), but also understood in relations with theindirect stakeholders, or the social ecosystem within which they operate. Such a vision, net of isolated cases of excellence, It still appears revolutionary in our country, where culture to cooperation, between companies and between companies and social environment, it is hard to take off and propose a valid model ofCorporate Social Responsability able to create and then redistribute wealth and above all social value. The evolution of business models and users' perception to the products and services offered by companies, It emphasizes what is commonly called "brand identity”, or the image that the company communicates to the outside world. This aspect, Today more than yesterday, determines a physiological connection between the company and the social role that it manages to play within the community, restricted or wide that it is. From the week of four working days experienced in Japan, with an increase in 40% of production, up to the initiatives undertaken to improve the well -being of collaborators and their families adopted in our country, These can and must be magazines on the subject of "production of social value"By encouraging all the company members to make their contribution in the company, such as the paid hours carried out by employees in local voluntary actions. It would be defined like this, a new concept of corporate image no longer linked to products, But to people, then passing from "company of numerical values” ad “Human values"Where the product is perceived by the potential consumer not only based on its price, but also based on its social value. All actions to consider though, Not like mere advertising campaign, but what trigger of more complex processes capable of generating real and tangible results by going, Furthermore, To redefine the purpose for which the company puts the actions for a more responsible cohesion between it and the external environment. As regards the situation in which the economic fabric of the Province of Salerno today pays, First of all, it must be said that the culture according to which each economic operator is committed to the care of his own vegetable garden and that this is still very marked, according to the vast majority, is the only way to be competitive on the market, market that is seen only in numerical and local terms, and not according to larger values and quantities that perhaps would allow to better exploit the potential of the same companies. There is no objective and overall vision that goes to exploit the resources of the territory optimally, Human and cultural resources capable of generating an added value as an essential component of a competitive advantage that today is increasingly difficult to achieve and that can be obtained by paying attention to the needs of the company by chasing in addition to profit, also the social value. The war of reduced prices with the Bottega neighbor has long been an obsolete practice for some time, Companies make more social cohesion.
Dr. Lamberti Giuseppe
