Digital Work Shop, here's how to transform your company digitally and find 100 clients.
In a room crowded in every order of place and intrigued for the issues and purposes of the text in question, The presentation of the book was held “Digital Work Shop” Written by the Neapolitan authors Vittorio del Re, Francesco Mele and Giuseppe Nappi. The event, that the 5 December at the 'Raffaello' library in via Kerbaker in Naples, saw the three creators of the manual explain to those present the purpose of their writing. The latter foresees, through examples, strategy e procedure, the transformation of its company or its profession from traditional to digital. Following the initial greetings and conveniences, THE THREE AUTHORS - Sciring the topics and main elements present in the various chapters – they have concisely illustrated the 'DWS Model', result of a path of 30 days in which the entrepreneur/professional is accompanied to implement the digital transformation and create the foundations of his system in order to acquire the first 100 clients. Through this real manual it is possible to get out of comfort-which involves fear of change, regrets, dissatisfaction and mediocrity – To go into the panic/change air where there are opportunities, New challenges, stimuli etc. To get to this change, a real revolution is essential, In some ways similar to the "Fosbury Flop" which is treated in the second chapter: It is the technique, now universally employed, with which the American athlete Dick Fosbury won the Olympic gold in Mexico '68 in the jump with the auction overturning the body backwards and falling on the back, instead of frontally as all the jumpers did at that time. The digital revolution, only, It is possible only by taking on the role of innovators in the niche in which to position oneself, thus becoming authoritative in its reference market and reaching a good level of notoriety on their customers. To implement all this, the use of the Canvas model is fundamental, or the strategic model used to fix the fundamental points of your start-up and subsequent strategies to develop the model of value. Essentially, The final goal of the 'DWS model' is to create an operating network of excellence. A community that becomes a summary of digitized activities, all united by a path and a process of transformation that provides for the following points to find customers more easily: The formulation of an entrepreneurial marketing project, the realization of videos to amplify what the professional in question wants to take out and, In the end, the organization of workshops with value content. The design presented in the "Digital Work Shop" comes out after years of experimentation in the context of corporate consultancy and in the book there are also several really interesting experiments. One of these, That is, that of oxytocin that brings new energy through simple kisses and hugs between people, was staged during the presentation in a mixture of curiosity and involvement, Despite this, it happened between people mostly unknown to each other. The event, ended with the dutiful thanks and final greetings, It was a real moment of growth for those who have received notions that can be deepened in the book in such a way as to make a change and take flight to their company or profession.
