In the afternoon of Monday 9 February 2026 a project coordination meeting was held BLOOM.25– Balkans learn for Opportunities in Organic and sustainable Markets, which saw the participation of My name, as leader, and the partner AIT, responsible for the project's communication activities.
The meeting was dedicated in particular to the theme of communication and dissemination, with a targeted discussion on how to enhance and make the contents of the project accessible through digital tools and web and social channels. The shared objective is to build an effective communication strategy, capable of encouraging the sharing of results and the involvement of the various target audiences.
During the meeting a communication plan was presented, for which AIT is responsible, illustrating the main activities. These include the creation of project website, the management of social channels, the production of multimedia content such as podcast, the organization of final conference and the editorial team of diffusion and sustainability relationships.
Another central aspect of the discussion concerned the development of a system coordinated communication, through the definition of the visual identity of the project and the provision of common materials, useful for ensuring coherence and recognisability in the various dissemination activities.
Particular attention was also paid to the start-up phase of communication activities, which involves the definition of the official channels of the project, the creation of the logo and the choice of graphic elements in line with the themes and objectives of BLOOM.25. In this process, AdIM will play a supervisory role, ensuring strategic coherence and effectiveness of messages.
Among the subjects involved in the project BLOOM.25 also figure Social Cooperative Demagò, committed to contributing to the development of project activities and promoting inclusion values, participation and social innovation that characterize the initiative.
The meeting represented an important moment of alignment between the partners, laying the foundation for clear communication, inclusive and impact-oriented, to support the visibility and sustainability of the BLOOM.25 project.
