On Barbara Kornfeld
The end of April 2025 He populated Pinocchio di Salerno degli Allegri and varied stands of Coldiretti for the awaited market exhibition of biodiversity and nursery "Salerno in Flora", Now in its eighth edition. A highly anticipated and participated event by residents who issue numerous and buy the valid proposals of the exhibitors.
I spent a whole day between the stands, dialogue with people to understand their enthusiasm; factors of great importance emerged: First of all human contact, Fact denied - or at least become hasty - within large retailers. The stands are for the most part of the last years: They also have "permanent" shops in other locations in the Campania Region and have the patience to entertain themselves with customers to satisfy curiosity, doubts and conversation on the most disparate topics. I asked young people, Adults and elderly to what their free time would have dedicated in the absence of this kind of event: Almost all the answers indicated social networks, Except for someone who would have preferred gym or shopping in shopping centers.
Another observation concerns the satisfaction of the exhibitors: An exhibition-market in spring is an investment that has a good return if made in a city neighborhood that has the size of a large provincial town, The possibility of welcoming people from other neighborhoods, and above all in a period of the year when customers think about setting up their terraces to spend long summer evenings.
Broching between the stands I found a varied offer and of cultural thickness: Didactic workshops on the hive and beekeeping, plant, flowers and fruit, cured meats, sweets, Oven products, artifacts.
One of the most successful stands is that of strawberries, The young seller, of the Province of Naples, recognizes me – We met last year - it was one of the testimonials of my video: It is nice to find yourself in a light and confidential climate. A lady looks to us amazed, Then he smiles and begins to express appreciation for what he sees by addressing my camera. There is no visitor who does not go away with both arms full of bags.
The stand that touches the heart and consciousness is the humanitarian one: there are all women, Ukrainian. Behind them a tree decorated with the colors of their national flag. On the Bench Banco of all kinds: Greeting tickets, gadget, dolls of all sizes, embroidered tablecloths, wool scarves, Machine sewn bags and hand -embroidered, Handmade puppets, Hand intertwined straw hats and much more. I approach a lady in traditional costume: explains that they are selling those artifacts that have made entirely by hand to help their compatriots. He adds that the greatest hope in this jubilee year is that the war ends as soon as possible and the peace triumphs.
