Social Media Manager
Headquarters in Naples (THAT) Course Code: 2633
Sant'Arsenio headquarters (on) Course Code: 11010
term: 300H of which 210 in the classroom and 90 of Practical Exercises
EQF level 5
Sep: Common Area
The course is delivered both face-to-face and in-person E-learning
The Social Media Manager deals with the operational management of profiles, official pages and accounts of an organization, a company or brand on social networks e, possibly, of the company blog. Use different social platforms to interact with users and create an active community; its activity is aimed at growing the online presence, improve brand awareness and reputation, creare engagement, generate leads and build audience loyalty.
The Social Media Manager analyzes and interprets data coming from the web and social media through network analysis and listening tools, to identify trends and identify the targets of marketing and communication activities. The implementation of the social strategy may require the collaboration of other professional figures from the marketing and communications team, like the copywriter, the web designer or video maker. The Social Media Manager works as an employee in a web agency or in a communication agency that offers social channel management services (come social media agency), or within an organization's marketing department. He can also work as a freelance consultant expert in social media management.
Affiliated company: BC Soft s.r.l.
VAT number: 06837180634
Operational headquarters: Via Taddeo da Sessa CDN IS. F/10 – Napoli (THAT)
ATECO code: 81.21
ULA: Number of employees 30/06/2022: 12